Reliance Jewels unveils Madhya Pradesh inspired jewellery range ‘Vindhya’ for Akshaya Tritiya

The film is brought to life by Team Scarecrow M&C Saatchi

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Delhi: Reliance Jewels has announced a celebration on the occasion of Akshaya Tritiya to present the latest collection Vindhya—an exclusive range of gold and diamond jewellery. 

The designs are inspired by Ujjain and Sanchi Stupa, Gwalior and Orchha Fort and the Bateshwar Temples in Madhya Pradesh.

The film is brought to life by Team Scarecrow M&C Saatchi and tells the tale of two girls who are architects, living in a modern apartment away from their hometown. They receive a parcel from their mother along with a note reminding them that Akshaya Tritiya is the perfect occasion to bring home prosperity.

The film is produced by Tandem Films and directed by Shamik Sen Gupta.

Aman Pant has composed the music, while Manish Bhatt, Co-founder of Scarecrow M&C Saatchi, has penned the lyrics. The singers are Madhubanti Bagchi and Sanah Moidutty.

Rid Burman has shot the Print Campaign. He has worked with prestigious magazines such as Elle, Vogue and GQ to name a few.

Founder Director, Bhatt, Scarecrow M&C Saatchi expressed his thoughts on the campaign, stating “Akshay Tritiya as an occasion and Madhya Pradesh as an ancient culture both are prosperous in terms of history and aesthetics - creating a cinematic and musical concoction of rich culture and an opulent occasion. It is a magnificent opportunity and enriching experience for Team Scarecrow M&C Saatchi - who has crafted creative communication ensembles of six different cultures in the last four years for the brand Reliance Jewels.

Sunil Nayak, the CEO of Reliance Jewels, also shared his perspective, saying “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”

He further added “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”

Credit List:

Creative Agency: Scarecrow M&C Saatchi

Creative team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Kunal Parkar, Thomas Goerge, Lalit Sakurkar, Yuvraj Gorule, Abhijit Kalan, Uttam Kumar, Vaishnavi Mandavkar, Varun Shah, Vishwajeet Talwadekar, Doremi Chatterjee, Yamini Rehal, Shivani Sule, Sakshi Udhwani, Anushree Bhakte, Janvi Pandhare, Anshika Chirania

Account Management: Mangesh Mulajkar, Baishali Bhattacharjee, Archi Sharma, Saneh Kurian

Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane

Creative interns: Aditi Dubey, Atharv Ekande, Sanya

Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Abhishek Ranjan, Jinal Jain, Vinod Tare, Dipali Sable, Shweta Sutar

Film Production

Production House: Tandem Media 

Director: Shamik Sen Gupta

Producer: Danny V Lobo

Cast: Priya Das and Rubal Shekhawat

Director of Photography: Rajesh Nare 

Production Designer: Maayur Barrathe 

LP: Indu Razdan

Costume Stylist: Juhi Taneja

Makeup: Sakhshi Sabhaney

1st AD: Chirag Kochar

2nd AD: Anshul Taneja

DA: Disha Oak 

1st AC: Yogendra (Bunty) Khadpe

Production Manager: Amith Kumar and Sarfraz Alvi

Gaffer: Sharif Ali 

Focus Puller: Rohit Yadav 

2nd AC: Akash Arote

Intern DOP Team: Manish Makwana 

DIT: Nikhil Jadhav 

Key Grip: Rajesh Maharaja 

Camera Technician: Rakesh Sonawne

Art Director: Pankaj Borale

Art Assistant: Manish Kumar

Set Dresser: Megha Goel and Ketki Ghuge

Setting Head: Tej Maurya

Mistry: Janardhan Rana

Costume Assistant: Aastha Mundra 

Clothing courtesy for Priya: Nishar Ahmed

Clothing courtesy for Rubal: Mrunalini Rao, Archana Rao

Makeup Asst: Effa Khan

Hairstylist: Mohd Irshad

Casting Director: Girish Hule

Lights and Grips: Light n Light 

Gaffer: Sharif

Spot: Devendra Pratap Singh (Bachhan Dada and Tea)

Post Producer: Dhwani Damani

Offline Editor: Abhilesh Shivalkar 

Colourist: Denis Gerasimov at Nube Studios

Online Editor: Abhilesh Shivalkar and Santosh Badsan

Post Production: Famous Studios

Audio Production

Music Composer: Aman Pant

Singer: Madhubanti Bagchi & Sanah Moidutty

Lyrics: Manish Bhatt

Guitar: Veljon Noronha 

Flute: Rajeev Prasanna 

Sound Design and Mixing: Bashab Bhattacharjee

Voiceover: Nupoor Khedkar

Music Studio: Chirping Bird

Recorded by: Vishal Shinde at Chirping Birds Studios 

Music Director Assistant: Shobin Joy

Reliance Jewels Scarecrow M&C Saatchi's campaign