Delhi: Reliance Jewels has announced a celebration on the occasion of Akshaya Tritiya to present the latest collection Vindhya—an exclusive range of gold and diamond jewellery.
The designs are inspired by Ujjain and Sanchi Stupa, Gwalior and Orchha Fort and the Bateshwar Temples in Madhya Pradesh.
The film is brought to life by Team Scarecrow M&C Saatchi and tells the tale of two girls who are architects, living in a modern apartment away from their hometown. They receive a parcel from their mother along with a note reminding them that Akshaya Tritiya is the perfect occasion to bring home prosperity.
The film is produced by Tandem Films and directed by Shamik Sen Gupta.
Aman Pant has composed the music, while Manish Bhatt, Co-founder of Scarecrow M&C Saatchi, has penned the lyrics. The singers are Madhubanti Bagchi and Sanah Moidutty.
Rid Burman has shot the Print Campaign. He has worked with prestigious magazines such as Elle, Vogue and GQ to name a few.
Founder Director, Bhatt, Scarecrow M&C Saatchi expressed his thoughts on the campaign, stating “Akshay Tritiya as an occasion and Madhya Pradesh as an ancient culture both are prosperous in terms of history and aesthetics - creating a cinematic and musical concoction of rich culture and an opulent occasion. It is a magnificent opportunity and enriching experience for Team Scarecrow M&C Saatchi - who has crafted creative communication ensembles of six different cultures in the last four years for the brand Reliance Jewels.
Sunil Nayak, the CEO of Reliance Jewels, also shared his perspective, saying “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Credit List:
Creative Agency: Scarecrow M&C Saatchi
Creative team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Kunal Parkar, Thomas Goerge, Lalit Sakurkar, Yuvraj Gorule, Abhijit Kalan, Uttam Kumar, Vaishnavi Mandavkar, Varun Shah, Vishwajeet Talwadekar, Doremi Chatterjee, Yamini Rehal, Shivani Sule, Sakshi Udhwani, Anushree Bhakte, Janvi Pandhare, Anshika Chirania
Account Management: Mangesh Mulajkar, Baishali Bhattacharjee, Archi Sharma, Saneh Kurian
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Creative interns: Aditi Dubey, Atharv Ekande, Sanya
Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Abhishek Ranjan, Jinal Jain, Vinod Tare, Dipali Sable, Shweta Sutar
Film Production
Production House: Tandem Media
Director: Shamik Sen Gupta
Producer: Danny V Lobo
Cast: Priya Das and Rubal Shekhawat
Director of Photography: Rajesh Nare
Production Designer: Maayur Barrathe
LP: Indu Razdan
Costume Stylist: Juhi Taneja
Makeup: Sakhshi Sabhaney
1st AD: Chirag Kochar
2nd AD: Anshul Taneja
DA: Disha Oak
1st AC: Yogendra (Bunty) Khadpe
Production Manager: Amith Kumar and Sarfraz Alvi
Gaffer: Sharif Ali
Focus Puller: Rohit Yadav
2nd AC: Akash Arote
Intern DOP Team: Manish Makwana
DIT: Nikhil Jadhav
Key Grip: Rajesh Maharaja
Camera Technician: Rakesh Sonawne
Art Director: Pankaj Borale
Art Assistant: Manish Kumar
Set Dresser: Megha Goel and Ketki Ghuge
Setting Head: Tej Maurya
Mistry: Janardhan Rana
Costume Assistant: Aastha Mundra
Clothing courtesy for Priya: Nishar Ahmed
Clothing courtesy for Rubal: Mrunalini Rao, Archana Rao
Makeup Asst: Effa Khan
Hairstylist: Mohd Irshad
Casting Director: Girish Hule
Lights and Grips: Light n Light
Gaffer: Sharif
Spot: Devendra Pratap Singh (Bachhan Dada and Tea)
Post Producer: Dhwani Damani
Offline Editor: Abhilesh Shivalkar
Colourist: Denis Gerasimov at Nube Studios
Online Editor: Abhilesh Shivalkar and Santosh Badsan
Post Production: Famous Studios
Audio Production
Music Composer: Aman Pant
Singer: Madhubanti Bagchi & Sanah Moidutty
Lyrics: Manish Bhatt
Guitar: Veljon Noronha
Flute: Rajeev Prasanna
Sound Design and Mixing: Bashab Bhattacharjee
Voiceover: Nupoor Khedkar
Music Studio: Chirping Bird
Recorded by: Vishal Shinde at Chirping Birds Studios
Music Director Assistant: Shobin Joy