Power couple Panday-Kapoor explore fashion on Amazon to be ‘Har Pal Fashionable’

Delhi: Amazon Fashion announced the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together. 

The campaign aims to highlight Amazon as a one-stop online destination across clothes, shoes, watches, accessories that enables customers to put their looks together, with features like ‘wear it with’ suggestions from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees.’  

The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as sunglasses, watches, shoes. 

In the first ad film, Panday assembles a head-to-toe fashionable look while Kapoor perceives it as a time-consuming task. While in the second ad film, Kapoor is seen ready to head out but Panday points out that he’s only halfway there and helps him find complementary accessories such as watches and loafers through the ‘Wear it with’ feature to elevate his ensemble into a fashionable look. 

Both the films aim to highlight Amazon Fashion’s delivery on time, easy returns and no convenience fee, and wide selection.

Pragya Sharma, Director-Consumer Marketing, Amazon India, said, “We are excited to introduce our new campaign, 'Fashion on Amazon, Har Pal Fashionable.' This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like 'Wear it with' suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.”

"As a big fashion enthusiast, I constantly strive for effortless style," said Kapoor. I'm excited to be part of Amazon Fashion's new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze."

Panday said, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s 'Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no  convenience fees’ etc.”

Azazul Haque - Chief Content Officer, Media.Monks India, said, “In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection & top brands that let you create all kinds of different looks.”