Posterscope and Milton shine light on ‘Back-to-School Fun’

Delhi: Milton, in association with Posterscope, launched a campaign titled ‘Milton Liya Kya?’

The campaign aimed to create awareness about the brand’s range of bottles and tiffins. It featured kids being joyous about the new school supplies.

The campaign was executed by Posterscope, the out-of-home (OOH) specialist agency from dentsu India.

To further capture attention, the agency incorporated elements such as Sequential Lighting and cut-out installations at eight locations. Metro wraps and inside train branding were also implemented. 

Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”