New Delhi: Pond’s Skin Institute has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all new TVC campaign.
While the brand has launched two different commercials featuring each ambassador, both films immerse viewers in the journey to radiant and flawless skin.
The TVCs are set in the universe of Pond’s, featuring Advani and Suresh addressing common skincare concerns and emphasising on the Pond’s Bright Beauty Range.
Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty and Wellbeing, Hindustan Unilever, said, “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, "At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy."
Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India, said, “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”
AGENCY CREDITS:
- Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy India
- Kainaz Karmakar - Chief Creative Officer, Ogilvy India
- Sukesh Nayak - Chief Creative Officer, Ogilvy India
- Hephzibah Pathak - Executive Chairperson, Ogilvy India
- Hirol Gandhi - President and Head of Office, Ogilvy Mumbai and Kolkata
- Tanuja Bhat - Senior Executive Creative Director, Ogilvy
- Siddhesh Telang - Group Creative Director, Ogilvy
- Aditi Khokhani - Senior Creative Director, Ogilvy
- Neelam Lakhani - Creative Director, Ogilvy
- Siddarth Kalro- Creative Director, Ogilvy
- Kinni Mehta Gupta - Associate Creative Director, Ogilvy
- Bhavini Trikha - Creative Controller, Ogilvy
- Rasika Labade – Creative Controller, Ogilvy
- Abigail Dias – Executive Vice President, Planning, Ogilvy
- Devika Sharma – Vice President, Planning, Ogilvy
- Vishakha Nangalia – Director, Planning, Ogilvy
- Vinit Jani – Vice President, Planning, Ogilvy
- Chitralekha Chetia – Executive Vice President, Account Management, Ogilvy
- Khushboo Patil – Client Services Director, Ogilvy
- Roopam Sharma – Group Account Manager, Ogilvy
- Gyan Saldanha – Assistant Account Executive
- Production House – Offroad Films