Moov aims to cure lifestyle related pain with menthol infused ‘Moov Cool’

New Delhi: Moov has launched ‘Moov Cool,’ infused with menthol.

Commenting on the launch, Kanika Kalra, Regional Marketing Director, Health and Nutrition, Reckitt South Asia, said, “As one of India’s most trusted pain relief brands, Moov has been helping Indians deal with their pains for decades. With changing lifestyles, sports and fitness related injuries have become more common, and consumers are looking for innovative solutions for instant pain relief. To address these needs, we are delighted to introduce Moov Cool, a formula inspired by cold therapy that provides consumers relief from muscle and joint pains due to injuries such as sprains, strains, and muscle soreness. This launch is a testament to our commitment to offering the best solutions to meet our audience's evolving needs and further enhances our product innovation.”

Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India, said, “Moov is bringing its cool therapy offerings for the first time in India, so we knew that the introduction of Moov Cool had to be impactful. With the focus being on fitness-related injuries, we dwelled into a dynamic world that spoke to fitness enthusiasts in a way that connected to them.”

To further create awareness on the new offerings, Moov Cool has recently launched its TVC aiming to highlight the role Moov Cool can play in the lives of fitness and sports enthusiasts’ journey and help them become the best version of themselves by taking care of the pain.

Agency Credits:

Creative Agency: Havas

Chief Creative Officer: Anupama Ramaswamy

Production house: The Film Folks 

Producer: Anshuman Chatterjee 

Director: Suraj Wanvari

Music: Haroon-Gavin

Account Management:

Managing Partner: Kundan Joshee

Associate VP:  Neha Gupta