Macho Sporto revisits ‘Yeh toh bada toing hai’ route with Sidharth Malhotra

Delhi: Macho Sporto, an innerwear brand from the house of JGH, has roped in Bollywood actor Sidharth Malhotra as its new brand ambassador for its advertising campaign 'Yeh toh bada toing hai.'

Keeping up with the current Cricket fever in the country, the brand's latest TVC featuring the Bollywood actor is a take on a woman’s gaze. The ad shows Malhotra being impressed by the girl making the first move, as the jingle 'Yeh toh bada toing hai' plays in the background.

Malhotra had this to say about being announced as Brand Ambassador for Macho Sporto, “I am excited to partner with Macho Sporto, a brand committed to providing comfort and style to all of their consumers for decades. Their commitment to forward-thinking and innovation along with the quality, style, and freshness they bring to the table is something I resonate with. The brand has established itself as a household name, and I look forward to this collaboration." 

Speaking about the announcement of their new Brand Ambassador, Navinn Seksaria, managing director of JG Hosiery, the parent company of Macho Sporto, said, “The ‘Yeh Toh Bada Toing Hai’ campaign is at the forefront of a modern and trendy portrayal of our brand, Macho Sporto, and who better than a Bollywood superstar like Sidharth Malhotra, whose charisma ensures that he is the centre of attention wherever he goes, to be its new face. Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”