Kotak Mutual Fund encourages to follow dreams with long-term investment

New Delhi: Kotak Mutual Funds have launched a campaign that aims to encourage long-term investment. 

The campaign, "Sapno Ko Skip Nahi SIP Karo,” transforms the idea of investing for short-term profits into making emotional investments aimed at realising long-term dreams rather than skipping them.

The brand has created three films addressing different walks of life to be showcased across digital, TV, outdoor, and social media platforms.

Supporting this campaign is a microsite with calculators and information.