Kartik Aaryan taps into his ‘alien’ self for Sony Sports Network’s Uefa Euro 2024

Delhi: 30 days ahead of Uefa Euro 2024, Sony Sports Network has launched its campaign “Universe Ka Sabse Bada Football Festival of 2024” featuring their brand ambassador for football, Bollywood actor Kartik Aaryan. The actor can be seen assuming a dual role in the campaign film.

The campaign film aims to provide a glimpse of what ‘the biggest footballing event of the universe’ will bring to the table. The film features Aaryan, who for the first time dons the avatar of an alien from outer space, intrigued by the celebrations on Earth and decides to join the festival of football. The alien finds his identical self in a human form. The duo then joins hands along with thousands of other fans to celebrate their favourite European teams and players participating in the tournament.

Rajesh Kaul, Chief Revenue Officer - Distribution and International Business and Head - Sports Business, Sony Pictures Networks India, said, "UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of a film with a high end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”

Aaryan said, "It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”

Sony Sports Network is the official broadcaster for Uefa Euro 2024 in India. The games would be broadcast from June 15, live on Sony Sports Ten 2 SD and HD, Sony Sports Ten 3 SD and HD, Sony Sports Ten 4 SD and HD, Sony Ten 5 SD and HD.