Himalaya draws attention to oral health with #Itstartswithgums

Delhi: Himalaya Wellness Company has announced the launch of its latest campaign, #ItStartsWithGums, focused on raising awareness about the importance of gum health in India. 

Led by three digital films, the campaign aims to highlight the significance of maintaining healthy gums for overall oral wellness.

#ItStartsWithGums campaign aims to educate consumers about the role of gums in maintaining good oral hygiene. 

The #ItStartsWithGums campaign utilises a multichannel approach including a series of digital films that have gone live YouTube and Facebook, engaging digital displays at Bengaluru airport, an extensive influencer activation led by dentists and health experts, and free oral care check-up camps organised at corporates and residential societies. These efforts were designed to celebrate Gum Health Day and educate the public about the importance of proactive gum care including the use of specialised products.

With a subtle touch of humour, all the films convey a serious message about gum health. In each video, a person experiences a common oral issue like pain while eating, bleeding while brushing, and bad breath. An expert intervenes, revealing the true culprit – unhealthy gums – emphasising the importance of good gum care for overall oral well-being. 

Commenting on the campaign, Ragini Hariharan, Marketing Director for Personal Care and Hygiene, Himalaya Wellness, said, “At Himalaya, we believe that good oral health begins with healthy gums. The #ItStartsWithGums campaign reinforces Himalaya's commitment to promoting holistic oral health, with a particular focus on the often-neglected aspect of gum care. By educating and engaging with our consumers, we aim to create a culture of holistic oral care through Ayurvedic wisdom, ensuring brighter smiles and better overall well-being for everyone.” 

Karan Arora, Category Manager for Oral Care for Himalaya Wellness Company, added, “To specifically work on making the gums healthy, we have developed the Himalaya Ayurveda Gum Care Toothpaste. It is a holistic Ayurvedic formulation, with 13 time-tested herbs, based on the traditional and trusted practices of Ayurveda Danta Swasthya and modern science to remove plaque, fight germs in the gums and also tighten them.”

Talking about the #ItStartsWithGums campaign, Himanshu Arora, Co-founder of Social Panga, said, “We are excited to partner with Himalaya Oral Care on this campaign. Our goal is to leverage digital platforms to effectively spread the message about the importance of gum health. We aim to encourage positive oral care habits by helping individuals understand the critical role gums play in overall well-being.”