HDFC Mutual Fund uses sign language to show long-term benefits of SIP

Delhi: HDFC Mutual Fund has unveiled a film urging viewers to embrace efforts for long-term fulfillment. The narrative unfolds as a young woman learns sign language to connect more deeply with her partner. This story aims to intertwine the themes of determination and consistency, mirroring the essence of SIP investments, which rely on commitment over time.

The film has been launched in over 1200 cinema screens across India, coinciding with the release of the Hindi biopic ‘Srikanth,’ starring Rajkumar Rao.

The film aims to highlight the initiative taken by the protagonist to bridge the communication gap, paralleling the disciplined approach investors can adopt through SIPs for long-term wealth accumulation and potential financial security.

Agency - Publicis
Team Credits:
CEO: Paritosh Srivastava 
Chief Strategy Officer: Snehasis Bose
Managing Director: Oindrila Roy 
Executive Creative Directors: Srijan Shukla, Pratheeb Ravi
Senior Vice President: Nitin Sharma
Senior Creative Director: Amit Malik
Associate Vice President: Zeeshan Jehangir 
Creative Team: Raj Joshi, Shreyas Shetty
Strategy Team: Maulik Kalamthekar, Udayan Mehra
Account Management: Rahul Ajmera
National Films Head (Publicis): Jignesh (Jiggy) Maru
Executive Producer - Agency: Rahebar Sonawalla
Production House: Chrome Pictures
Director: Advait Chandan
Producer: Abhishek Notani