Flipkart delivers nostalgia with entertainment stars

Delhi: Flipkart, India’s homegrown e-commerce marketplace, has launched a campaign of four films with a trip down memory lane. 

Shehnaaz Gill uses the dialogue "Twada style style, Saada style Flipkart!" The promise of same-day delivery is reinforced by Boman Irani, reprising his ‘Virus’ character, reassuring customers that "All is well" with Flipkart. 

Unbeatable deals and quick delivery are showcased by Rupali Ganguly and Ratna Pathak Shah as ‘Monisha and Maya’ in a Flipkart Grocery shopping spree. 

Raghu and Rajiv represent ‘Customer is God’ officers, ensuring every customer's needs are met without compromise.

Speaking about the new campaign, Pratik Shetty, Senior Director - Marketing and Media, Flipkart, said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

Sachin Kamble, Chief Creative Officer, Leo Burnett India, said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’