Delhi: Etihad Airways, the national airline of the United Arab Emirates, is celebrating its partnership with the Chennai Super Kings.
To further elevate the partnership, Etihad has debuted its latest brand film, featuring MS Dhoni, 2024 CSK Captain Ruturaj Gaikwad, and Deepak Chahar alongside Etihad’s cabin crew and fans.
The series of brand films showcase the notion that cricket emotion knows no bounds, aimed at serving as a testament to the unifying power of sport across cultures and geographies.
The Etihad partnership is also brought to life across various platforms of the Chennai Super Kings, including branding on the back of the CSK jersey. Etihad is also giving away ‘whistles with wings’, shaped as miniature aircraft.
Amina Taher, Vice-President of Brand, Marketing and Sponsorship at Etihad Airways, explained, “Teaming up with the Chennai Super Kings isn't just about supporting a cricket team; it's about embracing the incredible spirit of cricket in India. The passionate fans of the team epitomise the true love and devotion for the game in this remarkable country. At Etihad, we understand the power of shared interests, and just like the 'Yellow Army,' we're all in with this team.”
She added, “As we embark on this thrilling journey together, our captivating campaign videos showcase the exhilaration of cricket, and the seamless experience Etihad offers. They resonate deeply, capturing the pulse of the game and the wanderlust of travellers alike. We're not just connecting destinations; we're connecting hearts, forging a bond that transcends boundaries and elevates the spirit of the game to new heights.”
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