Dove urges to ‘Pause, Reverse and Play’ to address modern hair concerns

Delhi: Dove has announced the launch of its new 10-in-1 Deep Repair Treatment Mask with their campaign "Pause, Reverse, and Play". The campaign is conceptualised by The Glitch.

The campaign encourages adding a hair mask to their weekly haircare routine to hit reverse on damage, and "Play" again with revitalised, healthy hair.

Sairam Subramanian, Vice President, Hair Care, HUL, said, “At Dove, we're committed to crafting premium hair care solutions tailored to our consumers' needs. Our latest campaign highlights the influence of lifestyle on hair health and introduces our newest addition to the damage care range. Embracing individuality and self-expression, our brand film celebrates the journey to beautiful hair.’’

The brand has kicked off the campaign with 450+ beauty and lifestyle influencers to share their hair transformations on social media and encourages their followers to further share their own transformation stories and experiences. The posts can be viewed under the hashtag: #pausereverseplaywithdove.