Disney+ Hotstar and Kartik Aaryan rally for ICC T20’s men in blue with ‘Free For All, Har Match Har Ball’

Delhi: The ICC Men’s T20 World Cup 2024 is set to begin on June 2. Disney+ Hotstar has collaborated with bollywood actor Kartik Aaryan as he becomes the face for its latest campaign, Free For All, Har Match Har Ball. 

The recently released ad film for the campaign emphasises on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament.

The ad film opens with a shot of the hustling and bustling railway station platform and Aaryan in a Team India jersey making an announcement. He is rallying cricket fans from all nooks and corners, dancing and celebrating to a ‘Free for all’ jingle as he declares that users can watch ‘Har Match Har Ball’ of the upcoming ICC Men’s T20 World Cup for free on the Disney+ Hotstar mobile app. 

The film is conceptualised by the Disney+ Hotstar team and directed by Vijay Maurya. Irfan Pathan and Sanjay Manjrekar are also seen playing cameos in the film. 

A Disney+Hotstar spokesperson said, “Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We're thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign.”

Aaryan said, "Cricket isn’t just a sport for me; it’s a lifelong passion. I lived and breathed every moment of the ICC Men’s Cricket World Cup 2023 and look forward to watching Team India excel in the upcoming ICC Men’s T20 World Cup 2024. Super thrilled to collaborate with Disney+ Hotstar again, ensuring that the cricket fans know that they can enjoy the tournament for free on mobile."

The first match will take place between USA and Canada on June 2, 2024 at 6:00 AM IST. The ninth edition of the tournament will be hosted by West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.