Crompton fans try to photobomb selfies by being 'Picture Perfect Fans'

Delhi: Crompton Greaves Consumer Electricals unveiled a new TV campaign for its range of stylish fans. This advertisement aims to celebrate Crompton's latest offering. 

The TVC centers on the concept of taking the perfect selfie, showcasing how Crompton fans steal the spotlight, even from unusual angles. Whether capturing solo moments or group gatherings, the ad highlights how these stylish fans become the focal point of every picture, adding a touch of sophistication and blending into the décor as a beautiful design element.

Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals, said, “At Crompton, we understand that everyone has their own unique style, and that extends to the fans they choose for their homes. That's why we offer a diverse range of stylish fans designed to complement various home aesthetics. From minimalistic to bold, classical to contemporary, our fan collection caters to a wide array of design preferences. We believe that homes are a reflection of individual style and taste, and our extensive range ensures that consumers can find a fan that aligns perfectly with their aesthetic vision. Moreover, Crompton fans go beyond cooling; they elevate your space, making them a center piece you'll be proud to show off in every selfie. The film captures this very trend of the selfie culture, where people are constantly capturing and sharing moments in their homes. Crompton fans can be the unexpected star of the show, transforming your pictures into stylish backdrops for those picture-perfect moments.”

The newly launched TVC is conceptualised by BBDO. The tagline goes “Kyonki Crompton fans ki photogenic beauty banaye har selfie ko Picture Perfect!” 

Hemant Shringy, CCO, BBDO India added, “House proud. That’s today’s consumer. Gone are the days when you had décor, furniture and appliances that were handed down from generations. Everything in the home today is carefully curated and speaks about the taste and the aesthetic of those who live there. Crompton innovates and designs to these needs. And the ceiling fan, that’s actually the centrepiece of any room, also holds the place of pride now, in your selfies! Whatever your aesthetic, Crompton’s got a fan you’d love to show off in your selfie!”