CoinSwitch highlights fears around crypto adoption

New Delhi: CoinSwitch announced its new campaign, 'Switch to CoinSwitch.’

As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from June 15 to July 15, 2024.

The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room.

Talking about the campaign, Balaji Srihari, Business Head, CoinSwitch, said, “Love for football is sweeping the world, and India is no exception. During the last tournament in 2020, millions of viewers tuned in to watch the entire event and we are hoping that viewership will grow even more this year. With this engaged audience profile, the UEFA Euro Cup 2024 presents a perfect opportunity for us to connect with our target audience.” 

Srihari added, "With the approval of ETFs, crypto has achieved significant institutional acceptance globally, attracting even traditional asset managers like BlackRock and Fidelity and solidifying its position as a valuable asset class. Now, more than ever, it is crucial for investors to understand crypto and its fundamentals. We are launching this campaign to demonstrate that crypto assets can be a part of Indian investors' diversified portfolio."