Canara HSBC Life Insurance aims to fulfil "Bade Promises"

Delhi: Canara HSBC Life Insurance launched a marketing campaign - "Bade Promises Ka Partner.” This was conceptualised to help evolve the consumer mindset post the pandemic, wherein people had stopped focusing on fundamental objectives and longer financial commitments of life, trading them for short-term but instant gratification. 

The campaign aimed at bridging the gap between living in the moment and long-term financial planning by drawing a clear spectrum that the customers need to plan their long term finances judiciously. The three month long campaign urged individuals to consider their valuable promises made towards their family and fulfil them with Canara HSBC Life Insurance's well-crafted insurance plans. 

The campaign featured two emotionally driven films, one showcasing a young couple and the other a father-daughter duo, serving as the centrepiece. These films depicted promises that took unexpected turns, prompting individuals to contemplate life-changing commitments which actually last for longer. Canara HSBC Life Insurance aimed to emerge as the solution to help them fulfil these promises over time.

The first TVC showed a couple making fun promises like the husband learning to swim and the wife getting her husband’s name tattooed every year. A voice-over interrupted, suggesting bigger promises and retirement planning with Canara HSBC Life Insurance. The second TVC featured a father offering gifts and a vacation to his daughter, but a voice-over urged him to consider a promise of foreign education, recommending Canara HSBC Life Insurance's Child Plan for a secure future.

Along with this campaign, Canara HSBC Life Insurance also introduced the "Promise Calculator" tool. The tool aimed to allow consumers to assess their promise preparedness score in line with their financial commitments; the entire campaign was promoted through various channels, including media ads and on-ground activations. 

Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Strategy Officer, Canara HSBC Life Insurance, said, “We believe that life's promises, both big and small, should be fulfilled with confidence, timely preparedness and sound financial assistance. With the 'Promises Ka Partner' campaign, Canara HSBC Life Insurance reaffirms its commitment to empowering individuals to embrace the present while securing their future. With our life insurance solutions, we aim to be the trusted ally, ensuring that every promise, no matter how big, is kept. This campaign is not just about financial protection; it is about enabling dreams, aspirations, and the joy of making a commitment and seeing it through.”