Campus Activewear unveils ‘The Dark Knight’ limited collection

Delhi: Campus Activewear has collaborated with DC Comics and Warner Bros. Discovery Global Consumer Products, to launch their new collection inspired from ‘The Dark Knight’. 

Campus Activewear unveiled the collection through an immersive launch event at its exclusive brand stores in Mumbai (Bandra), New Delhi (Dwarka Mor) and Surat (VR Surat Mall). A weeklong activity including CGIs, heist-themed teasers were conducted . A series of projections and visual effects aimed to bring to life the Dark Knight trilogy logo, unveiling the first look of the Dark Knight collection. 

This design aims to reflect the duality of Dark Knight’s persona – the light and the dark, the hero and the vigilante. The shoes come with a silver Dark Knight charm that aims to pay homage to Dark Knight’s call, and the sweeping curves of the wings aim to evoke the aura of the Dark Knight.

Speaking about the collection, Prerna Aggarwal, CMO of Campus Activewear, said, “Over the years we have put style and unique design to the heart of every collection. Today, we introduce The Dark Knight collection to tap the growing interest of the GenZ’s, offering fans an opportunity to embody the spirit of their favourite superhero in every step. I am sure that the collection is a treat for Batman fans and serves as a bold fashion statement infusing every stride with the indomitable spirit of The Dark Knight.”

The limited collection comes in four colour designs: Black Mustard, Black F. Green, Black L. Grey, and Black Reflective. The collection is now available for purchase across Campus EBOs, website, and Myntra. 

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