Bisleri signs Aditya Roy Kapur as ambassador for Bisleri Limonata

Delhi: Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata. The campaign is called #DoubleTheChill. 

The Bisleri Limonata #DoubleTheChill campaign was conceptualised and crafted by Bisleri’s in-house creative team. The brand association with Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, "Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we're set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata."

Kapur commented, “I'm excited to embark on this refreshing journey. Limonata's invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. Besides this, I am happy to collaborate and be a part of the Bisleri family.”