Delhi: Biryani By Kilo has announced its collaboration with Indian cricketer, Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League.
This strategic choice is further amplified by biryani's status as the most-ordered dish during this IPL season.
In a recent video shared across Biryani By Kilo's social media handles, Dube is captured immersed in the positive response from his fans, acknowledging the need to uphold their expectations. He emphasises the importance of maintaining peak performance. The video concludes with Dube urging viewers to indulge in the flavours and taste of the brand’s biryanis, kebabs, and curries throughout the IPL season.
Vishal Jindal, Co-Founder and Co-CEO, Biryani By Kilo, said, “Cricket holds a special place in the hearts of Indians, and each year, the IPL unites everyone in a celebration of passion and skill. We are thrilled to partner with Shivam Dube, a true icon of Indian cricket, who perfectly complements the thrill of the IPL season. Just as Shivam brings 'dumdaar' power to the field, our biryanis are infused with 'dumdaar' flavours and authentic ingredients. Through this, our aim is to offer cricket enthusiasts delectable match day moments that combine the excitement of the game with the unmatched flavours of our signature dishes.”