Ariel continues to #ShareTheLoad with new ‘Home Map’ app

Delhi: #ShareTheLoad is a long-running movement by Ariel that aimed to highlight the unequal distribution of household chores at home. 

This year, their campaign, HomeTeams #ShareTheLoad, aims to urge men to step up on their home duties to reduce the mental burden of household work on women when they are not at home.

Furthermore, the brand believes men frequently phone their wives inquiring about the whereabouts of household items. Queries like, "Where are the socks?" or "Where's the Toor daal stored?" contribute to the mental burden shouldered by women managing the household, especially when they're away. 

Ariel has created Home Map- an app aimed to assist husbands in locating items within their homes. Just as men rely on maps to navigate unfamiliar places outdoors, Home Map enables them to locate items within their own homes. Ariel aims to leave the audience with the question: "Is this app truly necessary?"

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