Tira enters into North India with first outlet in Delhi

Reliance Retail's Tira has opened its first store in North India and the 10th in the country, at DLF Avenue, Saket. This launch signifies Tira's foray into the country's north zone after opening its doors to beauty enthusiasts across Mumbai, Hyderabad, Chennai, Bengaluru, and Pune.

The store has a portfolio featuring brands like Allies of Skin and the K-beauty brand, Blessed Moon, alongside other names.

Mirroring other Tira stores, the Delhi outlet too integrates cutting-edge technology. The outlet uses the Fragrance Finder that uses personal preferences to recommend ideal scents, ensuring a personalised match for every customer. The store also exhibits Smart mirrors and tools with augmented reality capabilities for patrons to virtually experiment with products before making a purchase. Another highlight is the vending machine that dispenses complimentary beauty treats and samples.

There are also curated "Tira Signature Looks" and dedicated gifting stations.

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