Slice's first film with Nayantara captures essence of 'Ras Aisa Ki Bas Na Chalega'

Slice unveiled its first-ever campaign featuring its newly appointed brand ambassador, actor Nayanthara. The summer campaign, 'Ras Aisa Ki Bas Na Chalega’ aims to solidify Slice's position as the ultimate companion for fulfilling insatiable mango cravings.

Through its TVC, it aims to underscore Slice's allure, capturing its resemblance to the authentic mango experience in its full splendour. With this campaign, the brand seeks to strengthen its connection with consumers in southern India by leveraging Nayanthara's appeal in the markets.

The TVC opens with Nayanthara, adorned in elegance, preparing to depart for an event, her gaze fixed upon the mirror. As she makes her decision to step out, a captivating display of mangoes and glistening Slice bottles captures her attention. With a smile, she grasps a bottle and indulges in it with pleasure. Despite the messy juices cascading down her hands, Nayanthara savours the flavour of Slice without hesitation and is immersed in the mango-like experience. Amidst this, her friends call to remind her of the event, but they too are drawn to the scene, asking for a taste of Slice and ultimately succumbing to the allure of authentic mango-like indulgence.

Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India, said, “As a brand, Slice holds deep reverence within the Indian market, dedicated to delivering the most authentic mango experience. Our newest summer campaign embodies the quintessential Slice ethos of savouring the mango journey without any inhibitions. In line with this, we are thrilled to introduce our first-ever TVC with our new brand ambassador Nayanthara. With a targeted effort to expand our market presence in the South, Nayanthara, India’s 'Lady Superstar,' was a perfect embodiment of the brand's philosophy with her charming persona and massive fan-base. Through our campaign, our goal is to emphasize Slice's irresistible mango allure, drawing parallels to the delightful messiness and sheer indulgence of mango consumption. We are optimistic that our consumers will enjoy the pure-mango bliss, and their experience will be further elevated with the lively screen-presence of Nayanthara.”

Commenting on the film, Nayanthara said, “I am absolutely thrilled to partner with Slice, a brand that holds a special place in my heart as one of my personal favorites, offering an authentic mango experience on-the-go. Filming this campaign was an absolute pleasure for me, as it captured exactly how I love to indulge in mangoes - fully immersed in the experience. From start to finish, it's been an incredibly enjoyable journey. I can’t wait for my fans to see the film and indulge in the irresistible mango experience without any inhibitions just like I did.”

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