To commemorate its 17th Birthday, Myntra had launched an emoji campaign on WhatsApp, in partnership with Meta and Gupshup, ahead of the Myntra Birthday Blast, scheduled to be held between March 1-7.
This campaign was live on WhatsApp, for Myntra users on March 1-2. Users had to guess the hidden emojis to unlock Myntra's official cheat sheet for accessing offers of Myntra Birthday Blast.
The campaign saw Myntra's chatbot, via the official WhatsApp account of the company, send a challenge to users, asking them to find a secret emoji, related to birthday celebrations, to receive a return gift, as per the applicable terms and conditions of the campaign. Upon responding, customers were rewarded with the ‘cheat sheet’, which served as a snapshot of the price points during the Myntra Birthday Blast.
Users also received selections and offers tailored to their preferences, for every emoji used, which could be availed during the Myntra Birthday Blast. For instance if a user responded to the bot with a ‘jeans’ emoji, that user would receive a cheat sheet with all the jeans related offers.
Myntra had categorised the emojis as per the different categories that users shop from, to generate tailor-made responses. Additionally, as part of this campaign, customers also saw the ‘reminder’ feature, in case users choose to stay updated on the latest offers on Myntra during its Birthday Blast event.
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