JioCinema partners with ShareChat and Moj to stream sports content

JioCinema has announced its partnership with India’s multilingual social media platform, ShareChat and short-form video app Moj, aiming to offer consumers brand-new avenues for a wide collection of sports content including the Tata WPL, the Tata IPL, Indian Super League, and the 2024 Olympics.

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.

ShareChat and Moj’s extensive user base will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s experts.

“As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions and Partnerships, Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

Gaurav Jain, Chief Business Officer at ShareChat and Moj, said, “We're thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the Tata WPL, Tata IPL, Olympics, and Indian Super League to ShareChat and Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users.”

Info@BestMediaInfo.com