Britannia Marie Gold launches HerStore, digital ecosystem for women entrepreneurs

Britannia Marie Gold launched  HerStore, a digital ecosystem for women entrepreneurs under its #LetsKeepGoing initiative to celebrate women everyday.

The tagline "Saath Judo, Saath Udo'' aims to capture the essence of the brand’s commitment to cultivating a supportive digital ecosystem where women entrepreneurs stand united, uplift each other, so that they can do more and be more.

HerStore, powered by Britannia Marie Gold has launched a marketplace which lists both products and services  - all owned by women. The platform will also soon offer a comprehensive suite of training, workshops, and upskilling videos aimed to equip women entrepreneurs with the skills and knowledge needed to thrive in a dynamic market landscape.

This will be complemented with a community to enable knowledge sharing and mentoring among womenpreneurs. The platform will also allow access to Britannia Marie Gold Mystartup Contest Season 5.

The strategic design of HerStore with the proposition of ‘Shop | Be Inspired | Sell,’ is aimed at democratising an end to end  ecosystem for women business owners. HerStore is a unique platform to list both products and services for Indian consumers at no additional cost to sellers and 0% commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace.

Commenting on the launch, Amit Doshi, Chief Marketing Officer, Britannia Industries, said, “At Britannia Marie Gold, our unwavering commitment lies in empowering women entrepreneurs and nurturing their growth. This year, we decided to solidify our commitment by choosing not to do a brand advertisement, but by launching a digital ecosystem which will truly empower women - every single day of the year.

With the launch of the marketplace as the first step, we are hopeful that the ease of managing a business on HerStore along with the extensive Britannia Marie Gold community in India will truly democratise the ecosystem for women entrepreneurs.”

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group and Chief Strategy Officer - APAC, MullenLowe Global, exclaimed, “Britannia Marie Gold has a strong emotional resonance  among its audience –  the Homemakers or as the brand believes them to be - Everyday Athletes. Led by an inspiring purpose to make them  “Do more. Be more”, the new idea “HerStore” is a movement to empower and support womenpreneurs. ‘HerStore’ is also special to us as it’s the very first initiative from Lowe Lintas DX, our digital creative unit set up in collaboration with Meta. Their offering of advanced strategic and creative services, specifically designed for long-term brand building in the digital domain, was a perfect fit for this particular drive from Britannia.

I have no doubt that 'HerStore' will help revolutionize the digital landscape on the web. It embodies the spirit of the brand to enable entrepreneurship and drive meaningful change in the lives of the Everyday Athlete!”

Vinod Kumar, Chief Strategy Officer at Hash Connect, emphasised,. "Creating HerStore posed distinct challenges – our goal was to build a robust technology platform empowering women entrepreneurs as sellers. Simultaneously, we aimed to ensure a simple yet sophisticated user experience. Another element of uniqueness is that HerStore caters to not just e-commerce businesses with products, but services and local businesses as well. Leveraging our e-commerce knowledge and insights into Indian consumer behavior, we've built a platform promising an excellent experience for sellers, buyers, and the brand."

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