BBH India appoints Nisheeth Srivastava as ECD

BBH India has announced the appointment of Nisheeth Srivastava as the Executive Creative Director (ECD). 

Based in Delhi, Srivastava's mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattaccharya, Chief Creative Officer of BBH India.

With 15 years of experience across industries such as advertising, radio and internet, he started his career with Mudra Ahmedabad as an account planner and moved to Lowe Lintas as a copywriter. He has worked on a diverse set of brands like Moov, Krack, Google pay, Dulux Paints, OLX, Philips to name a few.

Prior to resuming his advertising journey in 2018 at Lowe, Srivastava has also worked as a brand creative lead at OLX. 

Apart from work, he is passionate about his words. His Hindi poetry page “Ek Tukda Zindagi” on Facebook has close to 14,000 organic subscribers. 

Dad to a 10-year-old daughter and a 13-year-old canine, Srivastava is an avid cricketer and a car enthusiast. His Lucknow roots, that are still extremely strong, have also birthed a street food lover in him. 

Welcoming Srivastava to the BBH team, Bhattaccharya said, “Nisheeth’s appointment is in line with our objective of building a high talent density team. His vast body of work is a potent combination of culturally rooted insights and progressive ideas. His experience in handling big brand mandates will add another dimension to our game, specifically in Delhi. He joins a high energy, super collaborative creative leadership team comprising Ashwin Palkar, Swati Balani and Arvind Menon. I look forward to their combined magic as they curl a few into the top right corner for our clients.”

Srivastava said, "I am stoked to be a part of BBH and its envious creative culture. It is challenging yet exciting at the same time, and I couldn’t have asked for a better energy at this point in my career. I look forward to effectively leading, collaborating, and building on the Zag of BBH India.”

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