ad:tech New Delhi 2024 to be held on March 13-14 at Yashobhoomi

ad:tech New Delhi, an event for marketing, technology, and media, is set to begin on March 13 and 14, 2024, at Yashobhoomi - India International Convention and Expo Centre, Delhi.

This year, the theme of the event is “Quest for High and Stable Growth,” aiming to reflect the industry's pursuit of efficient and impactful growth strategies in an era defined by global uncertainties, geopolitical and economic unrest.

To tackle an ever-changing economic environment along with changing consumer behaviour, brands need to focus on agility in their digital capabilities and marketing mix. From AI to Attribution, from e-commerce to influencer marketing, from Identity in a privacy-centric world to the new nuances of customer experience, ad:tech 2024 aims to explore the latest trends and industry breakthroughs that will shape the marketing and technology landscape.

The event will showcase keynote speakers from the marketing and technology space. Tom Fishburne, the creator of Marketoonist and author of “Your Ad Ignored Here”, aims to offer a blend of humour and insight into consumer behaviour to talk about GenZ at the conference.

Michael Dobell, Co-Founder of Media.Monks, will bring together new trends in AI usage. The Mission Start Ab team, including Anisha Singh, founder of She Capital, Manish Chowdhary, Co-Founder, Wow Skincare, and Arjun Vaidya, Co-Founder, V3 Ventures, will talk about India’s quest for high and stable growth. Numerous other speakers from diverse sectors will also share their insights and expertise.

The brand’s press statement revealed that ad:tech 2024 will host discussions on four tracks:

●     Future Tech: Exploring the latest technological innovations shaping the future of marketing.

●     Commerce Everywhere: Discussing strategies for engaging consumers across various digital platforms.

●     Identity, Addressability, and Consumer Experience: Examining the importance of personalised brand interactions.

●     Accelerated & Sustainable Growth: Highlighting strategies for achieving rapid yet stable business growth.

The expo floor at ad:tech 2024 aims to showcase a range of next-gen innovators and disruptors, spanning areas such as AI, CTV, Retail Media, CPaaS,  Data and Measurement, Performance Marketing, Ad Fraud and more.

Brands such as WhistleFEED - Platinum Sponsor, Samsung Ads and affle - Diamond Sponsor will be key partners of the event.

Jaswant Singh, Country Managing Director of ad:tech, India, commented, "While sustained profitable growth is a universal goal, it is an elusive one for many companies. At ad:tech 2024 we discuss How Brands can manage their growth strategies: how fast to grow; where to seek new sources of demand and how to leverage tech and innovations available. The conversations at our conference span a diverse spectrum of topics, including how to leverage AI, Retail Media, Commerce everywhere and the ad:tech Expo features a range of exhibitors: from innovative startups to pioneering major marketing and tech companies.”

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