Adobe releases beta version of Adobe Express mobile app

It has been launched with Adobe Firefly generative AI and new mobile editing capabilities

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BestMediaInfo Bureau
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Adobe releases beta version of Adobe Express mobile app

Adobe has released the new Adobe Express mobile app for Android and iOS in beta with Adobe Firefly generative AI and new mobile editing capabilities that aim to make it even faster to turn creative ideas into content on-the-go.

“Millions of users around the world are turning to Adobe Express to create more content than ever before – more than doubling the number of creations ever made in just the last year,” said Govind Balakrishnan, Senior Vice- President, Adobe Express and Digital Media Services at Adobe. “The new Adobe Express mobile app puts Firefly – our generative AI models – front and center, giving users unprecedented ways to create videos, designs, photos and images that stand out." 

The new Adobe Express app aims to make it faster, easier, and more fun for anyone to create social media posts, posters, flyers and more. Solopreneurs can edit videos and schedule content for their TikTok and Instagram channels directly from the app. Students can use Text to Image to make their school projects stand out with images and teachers can develop lesson plans to increase student engagement.

With Generative Fill, small businesses can add new objects or remove unwanted objects from photos to uplevel flyers and promotional content. Creative professionals can aim to accelerate mobile content creation across social marketing teams with brand kits and collaboration.

Using the Adobe Express mobile app, Creative Cloud members can access, work on and edit creative assets from Photoshop and Illustrator directly within Adobe Express, or add linked files that sync in Adobe Express as they edit in Creative Cloud apps. Subscribers have full access to all premium features in Adobe Express across desktop web and mobile.  

Adobe Firefly generative AI is designed to be safe for commercial use. Firefly also includes Content Credentials on assets created using features powered by Adobe Firefly to indicate that generative AI was used, bringing more trust and transparency to digital content. Content Credentials are details that serve as a digital “nutrition label.” They can show information including a creator’s name, creation date, tools used for creation and any edits made. Powered by free, open-source technology from the Coalition for Content Provenance and Authenticity (C2PA), this data is designed to remain associated with generative content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content. 

The new Adobe Express mobile app in beta is available for free on Android and iOS devices. During the beta, premium features are available at no cost. 

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GenAI Adobe Firefly Govind Balakrishnan beta version Adobe Express mobile app
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