Usha Sewing Machine aids Tailor Masterji in meeting 'tailored' demands

Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad.

Shot by Illusionist Films, Mumbai, the TVC showcases a tale about how the Tailor Masterji relies on the Usha sewing machine in order to cater to the demands of today’s customers.

The overall narrative shows the masterji and his assistant navigate the whims of an insatiable customer with elan.

A young girl is excitedly asking for multiple style elements she would like incorporated into the two outfits she wants tailored for a party in “four days”. “Will the outfits be ready on time?,” she wants to know. “Ho jaayega,” says masterji, secure in the knowledge they have Usha Sewing Machine.

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