In the world of advertising, some campaigns rise above the ordinary, and captivate audiences with their creativity, emotional depth, and impactful concepts. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by Cadbury 5 Star, ICICI Direct, ONDC, Cadbury Dairy Milk, Amul, Archies and Ferrero Rocher.
1. Cadbury 5 Star
Cadbury 5 Star has launched its Valentine’s Day campaign, aiming to eliminate the conventional celebration of the day of love. Building on last year’s endeavour to help escape the mush, the brand along with its volunteers will introduce a ‘time travel vessel’, with a mission to Erase Valentine’s Day. The campaign has been conceptualised by Ogilvy.
Cadbury 5Star has embarked on this mission in partnership with the space scientist Nambi Narayanan, to introduce a unique ‘time travel vessel’, a ship named F.N.S. Cringe Vinash, that will be sent to cross the International Date Line between American Samoa and Samoa at exactly 11:59 pm on February 13, 2024 (American Samoa Time), thereby crossing the 24-hour threshold and setting foot into February 15, 12:00am - the local time on the other side of the International Date Line thus, skipping 24 hours of Valentine’s day in a single minute!
2. ICICI Direct
ICICI Direct has unveiled their latest campaign, ‘Live The AND Life’, in collaboration with Vector Brand Solutions, a part of Quotient Ventures.
ICICI Direct's campaign advocates the 'AND' lifestyle, encouraging users to pursue multiple aspirations simultaneously, without having to choose between them. The campaign emphasises inclusivity and balance in one’s financial objectives.
3. ONDC
ONDC (Open Network for Digital Commerce) has unveiled its debut brand film, "ONDC Network par ab har business ke liye Bharat khulega". It is a celebration of the boundless dreams and aspirations of Indians in the new era of digital commerce.
The film empowers aspiring entrepreneurs and fosters the growth of existing businesses without constraints. It envisions a world where anyone with a dream can thrive, breaking free from traditional limitations and embracing limitless opportunities provided by the Open Network. The film further enhances commitment towards #vocalforlocal, especially supporting women entrepreneurs.
Set against the backdrop of India's diverse landscapes, the 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life. From the local street diya seller to the artisan crafting locks in Aligarh, from the neighborhood kirana shop owner to the creator of tangy Rajasthani pickles, and from a bridal boutique proprietor to an independent cab driver – the film encapsulates the spirit of a thriving India fueled by inclusive, interoperable and unbundled nature of the Open Network.
4. Cadbury Dairy Milk
This Valentine's Day, Cadbury Dairy Milk Silk, an Indian chocolate brand from Mondelez India, has introduced an experience that allows couples to weave their moments of love into a tale of love and affection, with generative AI technology.
Cadbury Dairy Milk Silk has joined forces with filmmaker Zoya Akhtar to help couples craft their moments into memoirs. Consumers can simply scan the QR code on Cadbury Dairy Milk Silk packs, leading them to an exclusive website where they will need to answer some interesting questions that will help in curating their love stories with personalised avatars, which will be featured in the animated movie. The AI module will weave these elements together to craft a story. The brand has also launched a new ad film featuring Zoya Akhtar.
5. Amul
This Republic Day, Amul and Wit and Chai Group joined forces to create a film celebrating India's journey since 1950. The ad shows a blend of Amul ads through the years from the first Utterly Butterly Girl to the illustrations in newspapers, alongside the nation’s achievements as well.
Along with their campaign for Amul’s 75th anniversary for Amul India, the agency is responsible for Amul's Marathi communication across all social platforms.
6. Archies
Archies has unveiled its digital campaign for Valentines day, #ArchiesHaiToValentineHai.
The narrative unfolds with the tale of a young man ensnared in the chaos of life, forgetting Valentine's day. As his beloved is left disheartened, an unexpected hero emerges in the form of his father. Proposing a remedy, the father advises a visit to Archies, urging his son to select a gift from the store to mend the broken heart.
Ferrero India, part of Ferrero Group, is set to mark Valentine's Day, the season of love with the actor Sara Ali Khan, in a Ferrero Rocher Moments digital campaign film, ahead of Valentine’s Day.
The actor steps into the spotlight to share a ‘Sara-certified Shayari’, her signature way to say Shayari’s. In her inimitable way, she reminds us why Ferrero Rocher Moments are the perfect delectable treats to elevate the celebration of love and joy on Valentine’s Day and urges viewers to # MaketheMmmmomentPerfect.
The campaign, #MaketheMmmmomentPerfect showcases Sara’s love for the brand when she does the heart gesture and on the consumption of the product, she loses herself in the mmmmoment. The Mmmmoment voice device and the product dramatisation added in the content builds the delight and taste credentials for the brand.
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