Spikes Asia names P&G Asia as Advertiser of the Year 2024

Spikes Asia has announced the return of the Advertiser of the Year Award, honouring P&G Asia for 2024.

The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The year 2024 marks P&G Asia's second win as the Advertiser of the Year at Spikes Asia, the first being in 2012, making it the only brand to achieve such a milestone in the history of the Awards.

The Advertiser of the Year Award will be presented to P&G Asia’s representative, Kainaz Gazder, Senior Vice-President, Baby Care and Chief Marketing Officer Asia Pacific, Middle East, Africa, at the Spikes Asia Awards Ceremony taking place at the Swissôtel The Stamford on Thursday, March 14.

Gazder said, “This is indeed a significant milestone for P&G. We have come a long way to establish our marketing excellence here in Asia. The Award has served as a testament to our commitment to forge meaningful connections with our consumers and, in doing so, deliver superior innovations to them. With this prestigious recognition, we are inspired to raise the bar higher, explore new horizons, push boundaries in the world of marketing and unlock creative expansion through the next reset.”

Jaime Ng, Festival Director, Spikes Asia, said,  “We are proud to honour P&G Asia with this accolade for a second time in the history of Spikes Asia. Their creativity has sparked meaningful conversations to help drive change, evident in their flagship award-winning work. We look forward to honouring them at the Awards Ceremony in March.”

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