Sony Entertainment teams up with Yas Island Abu Dhabi for Jhalak Dikhhla Jaa

Sony Entertainment Television has collaborated with Yas Island Abu Dhabi, for Jhalak Dikhhla Jaa.

Sony Entertainment Television's partnership with Yas Island aims to bring collaborations and immersive experiences to the show.

The first leg of this integration saw the Judges - Farah Khan and Malaika Arora, along with hosts, Rithvik Dhanjani and Gauahar Khan visit this location and create content that Yas Island has to offer. The second leg includes a winner gratification for the celebrity and the choreographer with one other loved one for an all-expenses paid trip to Yas Island.

Sandeep Mehrotra, Head—Ad Sales, Network Channels, Sony Pictures Networks India (SPNI), said, “We’re very excited about this partnership with Yas Island Abu Dhabi, renowned for its world-class attractions and innovative entertainment offerings, which serves as the perfect partner for our celebrity dance reality show, Jhalak Dikhhla Jaa on Sony Entertainment Television. This collaboration represents a first-of-its-kind endeavour, bridging the realms of television and experiential entertainment together in an unprecedented manner. The two fold integration sees the Judges and hosts of the show leveraging Yas Island’s iconic venues and attractions in compelling capsules that were showcased in the episode and the second leg of this association is gratifying our winners with a grand trip to this family-friendly entertainment hub like none other. With this initiative, we’ve attempted to create an immersive experience that resonates with audiences, while serving the business objectives of our partners as well.”

Liam Findlay, Chief Executive Officer, Miral Destinations, said, “Today, Yas Island Abu Dhabi stands out as one of the most sought-after short haul leisure destinations,  and we are appreciative of the incredible support from Indian travellers. Our collaboration with Sony Entertainment Television, especially through the highly successful Jhalak Dikhhla Jaa, has been truly memorable. This partnership reflects our commitment to creating impactful experiences for our visitors. Looking ahead, we eagerly anticipate forging similar high-calibre partnerships, not only in India but globally, to deliver unparalleled experiences."

Khan said, “Yas Island Abu Dhabi is the epitome of leisure, entertainment, adventure, and non-stop fun. During our visit we had the best time exploring award-winning theme parks and iconic attractions and creating memories that will last a lifetime. As we gear up for the grand finale of Jhalak Dikhhla Jaa, I am glad that the winners will get the chance to experience Yas Island Abu Dhabi, one of the leading leisure and entertainment destination in the world. It's a reward that celebrates the hard work, passion, and dedication of our celebrity contestant and choreographer.”

Info@BestMediaInfo.com