Signpost India has announced that it has secured the seven-year advertising and promotional rights for Bagdogra Airport.
The contract was awarded following a competitive bidding process conducted by the Airport Authority of India.
Under the terms of the agreement, Signpost India will install and operate a comprehensive network of digital displays throughout the airport, providing advertisers with DOOH solutions to engage passengers effectively.
The company will also leverage its expertise in experiential marketing to create immersive brand activations within the terminal, offering unique engagement opportunities for a diverse audience.
It’s a strategic growth path to connect with Signpost networks across sanctuaries including Satellite Towns for Domestic and International Tourist.
Shripad Ashtekar, Founder and Managing Director, Signpost India, said, “Bagdogra Airport is a vital gateway to some of India's most breathtaking destinations. The partnership empowers us to connect brands with a highly engaged audience of travellers, offering world-class advertising solutions tailored to this dynamic region.”