Sideways Consulting appoints Malcolm Raphael as Chief Growth Officer

Malcolm Raphael has joined Sideways Consulting as Chief Growth Officer.

Before this, he was associated with  BCCL (Bennett Coleman & Co Ltd) for 15 years. His last role at the company was as SVP, Creative Strategy and Planning, Trade Marketing and Innovations.

Raphael joined BCCL in 2008 with the company’s strategic investment arm, Times Private Treaties. Over there, he played a key role in repositioning it as Brand Capital. Later on, he moved to Times Response, the sales and revenue division of BCCL.

Since 2016, he has been heading Trade Marketing, Branded Content, Times Envelop (creative strategy) and Innovations.

As part of Trade Marketing, he launched "Power of Print" with the aim of re-energising creativity in the print medium.

Around four years back, Raphael created Times Envelop,  a team created to provide strategic and creative solutions to any brand that wants it.

Before BCCL, he was General Manager, Marketing at United Spirits.

With over 26 years of experience, in the past, he has also worked at DMA Branding, Euro RSCG, Madison, UTV Interactive and Fountainhead.

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