SG Sports and Entertainment (SGSE) appoints tennis player Mahesh Bhupathi as its CEO

SG Sports and Entertainment (SGSE),the sports and entertainment arm of APL Apollo Tubes, has announced the appointment of Tennis Star Mahesh Bhupathi as the Chief Executive Officer (CEO) of the company.

Awarded the Padma Shri back in 2001, Bhupathi is an Indian tennis player with a career spanning over two decades. 

As the CEO of SGSE, Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business. Bhupathi aims to leverage emerging technologies to help build IP as well as enhance fan and consumer engagement. Furthermore, he aims to look at establishing key partnerships to create a supportive ecosystem that can marry Sport and Entertainment under the same IP.

Talking about the appointment, Rohan Gupta, Founder, SG Sports and Entertainment, said, “We are proud to have someone of Mahesh’s calibre come on board as CEO of SGSE, one of the foremost sporting icons of the nation who during his playing days helped enhance the reputation of Indian tennis on the global stage. I am certain that with him at the helm, SGSE will soon become a game changer in the years to come.”

Bhupathi has secured 52 titles on the ATP tour, including multiple Grand Slam victories. He has also achieved tennis milestones, clinching doubles titles at tournaments like the French Open and Wimbledon. Beyond his tennis career, he has been actively pursuing his entrepreneurial spirit by founding Globosport, India's first talent management firm, in 2002.

Embracing the new beginning, Bhupathi said, “I have always had a clear vision on building a comprehensive and sustainable sports and entertainment ecosystem. Now with the support of APL Apollo group, I feel this is the perfect opportunity to do so. I am excited about this new role and am looking forward to bringing the network I have built to make it happen.”

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