SG Mart, a B2B trading platform, has signed an agreement with the Bollywood actor Akshay Kumar to be appointed as its brand ambassador.
The partnership will see Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material.
Talking about the partnership, Shiv Bansal, Joint Managing Director of SG Mart, said, “We are delighted to announce Akshay Kumar as the esteemed brand ambassador of SG Mart. Akshay's versatility and dedication to excellence match the core values of the platform as it features cutting-edge building materials from industry-leading Indian brands. Through this alliance, we aim to establish a connection with our valued customers, ensuring that our exceptional marketplace becomes the preferred choice in the infrastructure market as construction projects rise in the country.”