Drools Pet Food has unveiled its latest campaign, "Back of the Pack," aiming to promote informed pet nutrition. As part of this campaign, Drools has announced Bollywood actress Sara Ali Khan as its new brand ambassador.
The campaign urges pet owners to read and decode listed ingredients in pet food packets, ensuring essential nutrients. Khan, along with other Drools ambassadors will be actively participating in the campaign.
Emphasising the identification of Real Chicken and Eggs as the primary ingredients and avoiding ambiguous terms like "meat meal" or "by-products," the initiative aims to guide pet owners towards optimal pet nutrition. The campaign aims to mitigate potential health concerns linked to unhealthy by products ensuring the well-being of our furry companions.
Speaking on the campaign, Shashank Sinha, CEO and Veterinarian, Drools Pet Food, said, "It is crucial to check pet food ingredients just as diligently as we do with our food, ensuring the well-being of our furry friends. At Drools, we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets. The 'Back of Pack' campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire responsible pet ownership.”
Speaking about this collaboration, Khan said, “I'm super excited to partner with Drools on their 'Back of the Pack' campaign! All us pet parents understand the importance of pet nutrition and hence Drools' dedication to using real food ingredients deeply resonates with me. I'm looking forward to helping pet parents understand food labels and choose the best for their furry friends!”
With an aim to engage pet owners and create awareness, Drools has initiated the "Read the Back of Pack Challenge." Participants are invited to create videos on their Instagram by flipping the pet food pack and reading aloud the ingredients list. Participants are required to tag the brand and use hashtags #DroolsIndia, #MissionBOP, and #ReadtheBackOfPackChallenge, urging their followers to join in. The contest is open from February 20 to March 10, 2024.
Sinha further added, “We invite pet lovers to join the 'Read the Back of Pack Challenge’, decode ingredients, and choose a pet food with real ingredients and zero by-products for the well-being of their beloved companions. We are looking forward to the enthusiastic participation of pet owners across the country”, The videos with the highest number of likes will be declared winners in the "Read the Back of Pack Challenge."
The top 10 contestants will embark on an international trip. Additionally, the next 10 contestants will enjoy a year's supply of DROOLS Pet Food & Treats, while the subsequent 80 contestants will be rewarded with a three-month supply.
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