Reliance Consumer Products partners with Sri-Lankan beverage maker Elephant House

Reliance Consumer Products (RCPL), the FMCG arm of Reliance Retail, on Wednesday, announced a partnership with Sri Lanka-headquartered beverage maker Elephant House to manufacture and sell beverages under the Elephant House brand across India.

This would be the second major beverage brand for RCPL which had earlier acquired soft drinks brand Campa.

"This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers," said a joint statement.

The development comes amid the beverage industry gearing up for summer, its peak season for sales.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC.

It manufactures and sells a range of beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade under the Elephant House brand.

Commenting over the development, RCPL COO, Ketan Mody, said, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choice and value proposition through quality products."

Krishan Balendra, Chairperson of the John Keells Group, said, "Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments.”

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