Red FM's “Red on Wheels” does live broadcast from open bus for World Radio Day

Red FM on World Radio Day, aimed to pay homage to the century-long legacy of radio. Embracing last year's theme, "Radio: A century informing, entertaining, and educating," Red FM marked this special day with an initiative – "Red on Wheels."

Red FM RJs accompanied listeners to broadcast live from an open bus. The route took the celebration across the Atal Setu Bridge and the Bandra Worli Sea Link.

Leading the charge on "Red on Wheels" was RJ Malishka, accompanied by RJ Rishi Kapoor and supported by other RJs from Mumbai. The festivities included singing, dancing, and storytelling, as listeners shared their experiences with radio.

Commenting on the celebration, Nisha Narayanan, COO and Director, Red FM and Magic FM, said, "A day that celebrates the rich history and impact of mighty radio, holds immense significance for us as a brand. ‘Red on Wheels’ was our humble way to celebrate the journey of Radio, with our audience and the highly spirited Mumbai. Through this immersive experience, we aimed to reinforce the bond between Red FM and its listeners in the financial capital. Such initiatives are a reflection of what Red FM stands for and the love we receive from the audience.”