NueGo partners with Delhi Capitals as associate sponsor for upcoming cricket season

GreenCell Mobility’s electric AC bus service NueGo has announced that it will be the associate sponsor for the Delhi Capitals cricket franchise in the upcoming cricket season.

As part of the deal, NueGo’s logo will be featured on the leading trouser of the team’s official and training jersey. According to the brand, this collaboration is in line with NueGo’s core values towards promoting eco-friendly travel and empowering women.

Devndra Chawla, CEO and MD, GreenCell Mobility, said "Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility - it's about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond."

Sukhvinder Singh, Interim CEO, Delhi Capitals, "NueGO are one of the leaders in the sustainable mobility, and as they aim to expand their vision to inclusivity and women empowerment, we are delighted to welcome them to the Delhi Capitals family as our associate sponsor in this landmark moment for women's cricket in India. This partnership symbolises our shared values and commitment towards making an impact in the society. We look forward to a successful association with NueGo."

With this new alliance, NueGo has become associated with all three major sports leagues of the country: cricket, football, and kabaddi. This expansion, combined with an existing agreement with Chennaiyan FC, demonstrates NueGo's continued commitment to fostering an eco-conscious culture and improving women's sports in the country.

Info@BestMediaInfo.com