Laqshya Media Group bags advertising rights for Cochin International Airport

Laqshya Media Group has announced the acquisition of the advertising rights for Cochin International Airport, effective February 11, 2024.

The strategic move underscores Laqshya’s commitment to expanding its market presence in South India and further solidifying its position as a key player in airport advertising as well.

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services.

With this acquisition, Laqshya now holds advertising rights at two major airports in South India, including Rajiv Gandhi International Airport in Hyderabad and now Cochin International Airport, apart from traditional media presence in Chennai, Hyderabad, and Bengaluru.

Atul Shrivastava, CEO, Laqshya Media Group, said, “At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”

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