KKCL unveils Killer's transformation with AW'24 collection

Kewal Kiran Clothing (KKCL), has presented its flagship brand ‘Killer’ to its retailers from across India, exhibiting its transformation from a denim wear focused brand to a youth fashion brand.

The transition was portrayed by showcasing the upcoming AW’24 collection.

The trade show organised by the brand at Taj Vivanta, Delhi had the theme - ‘fusion of creativity and destruction’.

Hemant Jain, Joint Managing Director – Kewal Kiran Clothing, said, “In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. The overwhelming response to our flagship brand Killer’s event today, is a moment of pride and satisfaction for me as the brand continues to enjoy as well as further gain its popularity among the Indian youth. And Killer has now transformed into a complete youth fashion brand.”

Jain added, “This year will witness a lot of bold moves by Killer. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, Killer, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry. All our diverse customer touchpoints will reflect the new avatar of Killer, thereby offering an enhanced brand experience while making it convenient for the consumers to obtain entire fashion looks."