Katrina Kaif's Kay Beauty partners with UP Warriorz as Title Sponsor for WPL Season 2

Ahead of the second season of the WPL, the UP Warriorz, who are owned by Capri Sports, has announced a partnership with Kay Beauty, a beauty brand founded by Katrina Kaif, in collaboration with Nykaa.

Kay Beauty will feature on the front of the UP Warriorz team jersey.

While the UP Warriorz are encouraging women to play an important and impactful part in the sporting ecosystem in India, Kay’s vision for the brand was to start a make-up line that would be for all age groups, genders and skin tones. High on the collaboration’s agenda, is to be able to shine the spotlight on the various vehicles that help empower women through sport, with a keen eye on facilitating more for the Indian sporting ecosystem.

Both parties in the collaboration place high importance on women empowerment and health and fitness, all of which culminate towards instilling confidence in women across the country.

Jinisha Sharma, Director at Capri Sports, remarked, “Bringing Kay Beauty into the fold with the UP Warriorz signifies more than a partnership; it's a fusion of shared values. Kay Beauty's commitment to acceptance and boosting self-confidence mirrors our ethos at the UP Warriorz, where we celebrate diversity and encourage individuals to embrace their unique strengths. This synergy amplifies our mission to not only elevate women's participation in sports but also to nurture an environment where every athlete feels empowered to be their best self.”

Katrina Kaif, Co-Founder, Kay Beauty said “The UP Warriorz are a delightfully energetic side representing the very heartland of India. They have lots of ambition, drive, ability, and a whole host of champions, and we are elated to be joining hands with this dynamic team. At Kay Beauty, we believe it is important for us to help push the conversations around women empowerment, and sport at the highest level is one of the most impactful ways of doing so. We are cheering for the UP Warriorz and hope to be associated with them for a long time to come.” 

The team, which finished third in the inaugural season of the WPL in 2023, are captained once again by Alyssa Healy, and will open their campaign in the second year against the Royal Challengers Bangalore, on 24^th February, at the M Chinnaswamy Stadium.

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