Star Sports has come up with an initiative named ‘Startup Power Play’ which lets early-stage startups showcase their brand or product story through a 60-second commercial communication during the Indian Premier League (IPL) 2024.
In order to maximise the impact and exclusivity of each commercial, IPL’s television rights holder has limited the slots to one startup per day.
“This IPL 2024, Star Sports brings a one-of-a-kind opportunity for startups on the biggest platform in India. Presenting Startup Powerplay! A new product designed for early-stage startups to bring their brand or product story in a crisp 60 sec commercial communication on the biggest property in TV media – IPL,” Star Sports Ad Solutions said.
"Here's what to gain: Primetime visibility for 60 seconds in an IPL match, Drive exponential reach and growth for your brand, Introductory attractive price for startups and only one startup per day," Star Sports Ad Solutions added.
Star Sports has further emphasised that startups joining this initiative will benefit from a special entry price.
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