HDFC mutual fund's new ad film focuses on simplified investment through SIP

Publicis Worldwide India, part of Publicis Groupe India, has conceptualised an ad film, 'Seekh,' for HDFC Mutual Fund.

This film is an extension of the highly successful ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan (SIP).

The film aims to forge a strong emotional connection with first-time investors, emphasising that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it. 

The new film depicts a father imparting a valuable life lesson to his son. Through this narrative, the brand wants investors to know that success comes to those who start early and think long term – a life truth that SIP mirrors.

Oindrila Roy, Managing Director, Publicis Worldwide India, said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.” 

Srijan Shukla and Pratheeb Ravi, Executive Creative Directors, Publicis Worldwide India, said, “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest”.

The campaign is crafted to resonate with diverse audiences across the country, highlighting similarities between life and a successful SIP investment. The film will be aired on TV and digital platforms, targeting a wide audience of young investors.

Team Credits:

CEO: Paritosh Srivastava

Chief Strategy Officer: Snehasis Bose

Managing Director: Oindrila Roy

Executive Creative Directors: Srijan Shukla, Pratheeb Ravi

Senior Vice President: Nitin Sharma

Senior Creative Director: Amit Malik

Associate Vice President: Zeeshan Jehangir

Creative Team: Raj Joshi, Shreyas Shetty

Strategy Team: Maulik Kalamthekar, Udayan Mehra

Account Management: Rahul Ajmera

National Films Head (Publicis): Jignesh (Jiggy) Maru

Executive Producer - Agency: Rahebar Sonawalla

Production House: Chrome Pictures

Director: Advait Chandan

Producer: Abhishek Notani

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