Gillette India launches super-premium razor Gillette Labs

Gillette India has ventured into a new segment of super premium category of razors with Gillette Labs. The razor is driven by advanced technology, which aims to elevate the routine shaving experience.

The latest product combines shaving and gentle exfoliation technology into one stroke and offers a unique gadget-like unboxing experience. The razor features Gillette’s most advanced five anti-friction blades for less tug and pull, and a 2D FlexDisc technology that contours to the face for evenly distributed pressure from the exfoliating bar and blades. It also includes a magnetic stand that securely holds the razor standing tall, keeping it dry and clean,

Abhishek Desai, Vice President - Marketing Operations and Category Lead - Grooming, P&G India, said, 'At Gillette India, we believe in consistently pushing the boundaries of innovation. Reflecting on our journey spanning over a decade with iconic products like Mach 3 and Fusion, we have been persistent in our endeavor to create and innovate to offer the best to our consumers. The launch of Gillette Labs represents a leap into a new era of premium shaving experience. For over 115 years, we have constantly challenged ourselves to advance shaving technology and provide men with the best shave they deserve, and this new launch is a step forward towards this commitment.”

The razor is priced at INR 1499 and will be available in stores as well as E-commerce platforms like Amazon.

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