Future Generali India Life Insurance Company (FGILI) has launched a series of digital films as part of its Tax Saving Campaign, aligning with the hashtag #TaxBachaoWithFGILI.
These films aim to emphasise life insurance as a crucial tool for optimizing tax savings, particularly amidst the year-end financial rush.
This campaign aims to serve as a reminder for individuals to perceive life insurance not only as a protective measure but as a proactive and strategic choice in their comprehensive tax planning portfolio.
The first film unfolds in Rohan's living room, portraying a tight spot when his hair gel runs out, linking this comical situation to the urgency of tax-saving.
The second film introduces a twist, featuring a thief breaking into a house, not for theft but to underscore the importance of tax savings. The films weave the concept of tax planning into unexpected scenarios, featuring the overarching message: “Bachao bachao, Future Generali ke saath tax bachao”.
Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, commented on the campaign, “With our Tax Saving Campaign, we aim to remind individuals of the tax benefits achievable through strategic life insurance investments which can contribute to their wealth portfolio. Through these quirky shorties, in this critical quarter of the year, our aim is to reinforce awareness and empower customers, making financial well-being a seamless and achievable goal.”
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