Flipkart saves last-minute Valentine's Day shoppers

For Valentine's Day, Flipkart came to the rescue with a digital campaign called ‘Blame it on Flipkart.’ 

Conceptualised by 22feet Tribal Worldwide, the campaign targeted procrastinators and forgetful romantics who wait until the last minute to buy the perfect gift for their partners. 

Stepping in as the perfect wingman, Flipkart ensures a stress-free, love-filled celebration for its customers, as per the company statement.

Pratik Shetty, Senior Director, Brand Marketing, Flipkart, said, “At Flipkart, we understand that panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake.”

Vishnu Srivatsav, Creative Head, 22feet Tribal Worldwide, said, “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love. Like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits. Fortunately, we hit upon an idea to both help people and entertain them.” 

Credits:
Agency: 22feet Tribal Worldwide
Business: Shikha Davessar, Zubin Sheriff, Raveena Saini, Sudheer Varkey, Varda Choudhary
Strategy: Rachita Goel, Aryan Krishnan
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarkar, Kavya Gupta, Nupur Datar, Dhanya Purohit, Rajath Nair
In house Production: Yash Rajwani, Sanskaar Hassanandani
Producer: Vishal Patel, Mothership Productions

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