Doctors devoting over 2-3 hours daily to digital engagement on platforms: Mirum Health report

Mirum India, a VML company, has unveiled its inaugural 'Mirum Health Digital HealthComms 2024 Report '.

The comprehensive report offers an in-depth exploration of the rapidly evolving digital landscape within India's healthcare sector. With a focus on the online behaviour of Healthcare Professionals (HCPs), the report revealed how digital innovation is shaping thought leadership and transforming the traditional paths to purchase in the healthcare industry.

It brings to light some significant insights, including the increasing shift of HCPs towards digital platforms. With doctors dedicating upwards of 2-3 hours daily to their digital engagement, platforms like WhatsApp, YouTube, and LinkedIn have emerged as preferred channels for professional use.

Audrey Kuah, Co-CEO APAC, VML, said, "I am pleased to unveil the first edition of this groundbreaking report. It explores the nuances of the evolving digital behaviour of doctors in India and how this is impacting HCP engagement for pharmaceutical companies. I am certain, the insights in the report will enable better decision-making and drive positive outcomes for all stakeholders involved."

Mihir Karkare, Managing Director, Mirum India, said, "The rise of digital communication in India has brought a huge transition in the way pharmaceutical businesses and doctors interact with each other. The Mirum Health Digital HealthComms 2024 Report, is an attempt at gaining a deeper understanding of this dynamic and underscores the agile digital transformation sweeping across India's healthcare sector, paving the way for more effective and personalised patient care in the digital age."

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